Question 1

What is a GEO audit?

Accepted Answer

A GEO (Generative Engine Optimization) audit analyses how visible your business is to AI-powered search engines like ChatGPT, Claude, Gemini, and Perplexity. It measures your citability, brand authority, content quality, technical SEO, schema markup, and platform readiness — then gives you a prioritised plan to improve.

Question 2

How is GEO different from traditional SEO?

Accepted Answer

Traditional SEO optimises for ranking in Google search results. GEO optimises for being cited and recommended by AI assistants. AI systems use different signals — entity recognition, structured data, semantic clarity, and source authority — to decide which sources to quote when answering user questions.

Question 3

Which AI platforms does LynxAudit check?

Accepted Answer

LynxAudit audits your visibility across ChatGPT, Claude, Gemini, and Perplexity — the four largest AI assistants by usage. The platform also evaluates readiness for Google AI Overviews and Bing Copilot.

Question 4

How do I improve my visibility on ChatGPT?

Accepted Answer

The highest-ROI actions are: (1) add JSON-LD structured data including Organization and SoftwareApplication schemas, (2) publish FAQ content answering questions your customers ask AI, (3) get cited on authoritative sources like Wikipedia, G2, Product Hunt, and major industry publications, (4) ensure your robots.txt allows GPTBot, ClaudeBot, and PerplexityBot.

Question 5

How does LynxAudit decide which businesses to recommend?

Accepted Answer

LynxAudit does not rank or recommend businesses itself. It is an analysis tool that runs hundreds of realistic buyer queries through ChatGPT, Claude, Gemini, and Perplexity, then reports which businesses those AI engines mention in their responses. The insights come directly from the AI platforms, not from LynxAudit.

Question 6

Is this GEO or AEO?

Accepted Answer

Both terms describe the same field — optimising your business to be cited and recommended by AI engines like ChatGPT, Claude, Gemini, and Perplexity. GEO (Generative Engine Optimisation) is the specific term for generative-AI optimisation, coined in 2023. AEO (Answer Engine Optimisation) is the older, broader umbrella that also covers Google featured snippets and voice assistants. LynxAudit focuses on the GEO side — generative AI chat engines and AI-powered search overviews — which is where buying-intent traffic is moving fastest.

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